So you've started running some ad campaigns or maybe boosted some of your popular posts.
Despite these efforts, is your current strategy still falling short of the expected conversions?

It can be frustrating when you feel like you’re throwing your money at the wall with no returns. You are not alone. It’s a common issue for businesses just getting started with social media advertising. In this post, we will break down a few reasons why your ads might not be performing well.

You’re Not Optimising for the Right Objective

This is one of the most overlooked issues. If your objective doesn’t align with your end goal, the algorithm can’t help you. For example, choosing an engagement campaign will show your ads to people more likely to like, share, or comment but that doesn’t necessarily mean they will make a purchase. Make sure your objective is tied directly to what you actually want to happen.

Guesswork Isn’t a Strategy

Ongoing testing and refinement is essential for your campaign performance. Testing different creatives, headlines, calls to action, and audiences allows you to learn what works best. Running ads should never be hands-off either, because even winning ads will fatigue over time. Regularly analysing the metrics and scaling accordingly can be the difference between success and wasted spend.

Your Website Could Be Letting You Down

If you have a high click-through-rate but your conversion rate is low, the ad is doing its job, but you’re losing conversions once they reach your landing page. Consider the user journey: is the messaging consistent or is there a disconnect between the ad and landing page that might discourage potential customers from taking the next step? Is the landing page clear and easy to navigate?

Your Budget Might Be Holding You Back

The Facebook algorithm uses machine learning to gather data on ad performance. While it’s tempting to start small, a lower budget limits the algorithm's ability to learn and optimise. With a higher budget, your ads will be seen by more people, giving you more data to strategise with.

Running Meta ads successfully requires much more than boosting a post or setting up a campaign once and hoping for the best. A successful campaign requires data analysis and testing of different creatives, audiences and copywriting. Most business owners just don’t have the time (or desire) to do it all themselves. That’s where we come in.

We offer fully managed media buying services—so you can focus on running your business while we focus on scaling it. Whether you’re already running ads with underwhelming results, or you have no idea where to start, we’re available for a quick DM chat or you can book a call with us directly.